Why BetterCables.com?
Over the last 9 years of selling online, we have often been asked, "why should I buy BetterCables and how are you 'BETTER' than your competitors?" Our response is simple. First we define 'competitors.'
In our world our competitors come in roughly 2 flavors:
1.) Online-only shops selling off-the shelf cable (with or without telling you that's what they are doing). Some are honest and tell you the manufacturer they use and those competitors can be shopped based on price since they are essential selling the same things. Sometimes, they use spools of good cable and sometimes they don't. Not to mention, many of these companies are simply trying to model BetterCables.com, as we are the pioneer in selling cables direct via the Internet.
2.) The "higher-end" cables found in mega stores and stereo shops. While some of these products compete fairly well with ours, the consumer is paying huge amounts of money for dealer and distributor markups. This is why it is difficult to purchase a tv in a store without getting the cables from the salesman. It is very difficult to determine the VALUE of the cables you get in the store. And usually, very difficult to get the sense that the salesman even knows what performance level he is selling. To him, it's just extra profit.
We are different in that we are a DIRECT-TO-CONSUMER manufacturer. We design and build our own cables and offer them direct to the consumer. We have a very narrow range of products, as we are specialists in the types of cables we sell. The end result is the customer recieves the highest quality at the fairest prices. We pride ourselves on being the "VALUE" leader. You can't get a higher performing cable for your money than our cables. And we completely Guarantee your Satisfaction.
Our cables are used in reference/review systems of all leading Audio/Video magazines, as well as high-end manufacturer demo rooms. When you want to get the maximum performance from your system, you'll come to BetterCables.com